Tuesday, September 30, 2008

Featured Diva Interview - with Toni from Toni Designs

*Note From DDIB: Toni's jewelry is oh-so-elegant and absolutely BREATHTAKING!!! Meet the designer behind all of the sea-inspired pieces...

Name: Toni

Etsy Shop title is: Toni Designs

Etsy Shop url:http://www.etsy.com/shop.php?user_id=5124481

Tell us a little about yourself:

I'm the mother of two sons. Have always been creative. Theatre major... some screenwriting and now of course jewelry design.

Give us a description of your business and the items that you offer:

Handcrafted Sterling Silver and gemstone jewelry

What are your bestsellers? Your specialty? Most popular items?

Earrings. Generally simple, classic designs.

Are your items targeted toward a specific age group?

Not age specific but probably best suited for women thirty and up.

What inspired you to start your own indie business?

I realized I could actually make jewelry and one thing lead to another.

As an independent business woman, what keeps you motivated?

I wish I actually had "motivation". I think it's more of a compulsion to be artistic.

What do you consider to be your greatest achievement thus far?

Motherhood. Hands down.

What has been your biggest challenge as a business woman?

The fact that there are SO many people making jewelry.

What do you believe makes a business successful?

Persistence and the unique.

Do you have any specific goals/plans for the future?

I would like to support my family with my jewelry endeavors.

Do you have any words of encouragement or advice for women out there who may be considering starting their own business on Etsy?

It is slow going at first. But where there is one sale, there are 100.

Tell us the best way to relax after a busy day of work..

Enjoying loved ones.

Give us three (3) words that best describe YOU:


Give us one (1) word that best describes your business:

1. Feminien

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